Looking to win over homeowners with a bold or custom finish? WW Wood Products' Eclipse and Shiloh cabinet lines offer a Custom Paint Program — unlocking limitless design potential by allowing dealers to spec any "Standard" paint color from Sherwin-Williams.

"We've seen increasing demand from designers who want to match cabinet finishes with other elements in the home — this program gives them the tools."

How It Works

  • Pick a Sherwin-Williams "Standard" color (e.g., SW6671)
  • Submit a sample door order + pre-approval from customer service
  • Minimum order: $15,000 list price
  • Custom color program adds a 20% upcharge
  • Smaller jobs: flat $750 custom paint fee applies

Why It Matters for Your Showroom

  • Design Flexibility = fewer lost jobs to local shops offering full custom
  • Familiar Color System = confidence for both designers and end-users
  • Streamlined Process = samples approved before build