Video produced by Pinnacle Sales in partnership with Greenwood Cabinet & Stone.

What You're Looking At: Grain Matched White Oak in Metro + Straw

This is a real homeowner project built by Greenwood Cabinet & Stone using Eclipse Cabinetry's grain matched white oak veneer in the Metro slab door style, finished in Straw. Three things to pay attention to when you watch:

  • Grain Match. The veneer is grain matched vertically within the cabinet.
  • Metro door style. A clean slab with a subtle profile that lets the wood do all the talking. No shadow lines, no applied molding, no visual noise competing with the veneer.
  • Straw finish. A warm, soft honey tone that reads as natural white oak but with just enough color to feel intentional. It photographs beautifully under both warm and cool lighting — which is exactly why it works so well on camera.

Why Grain Matched Veneer Sells

When a homeowner walks up to a run of grain matched cabinets, they feel it before they can explain it. The kitchen reads as calm, intentional, and high-end — the kind of space that sells itself. On conventional white oak veneer, every door is cut from a different part of a different log, so you get mismatched grain patterns door-to-door. Grain matched veneer keeps the sheet layout intentional across the full elevation. That's a selling point most of your competitors either don't offer or don't know how to talk about.

Pair it with the Metro door and a finish like Straw and you've got a story: "This is what real custom white oak looks like." It's an easy upgrade conversation from standard flat-panel oak, and it gives your designers something meaningful to point at when a client says "I want warm and modern."

Dealers: If You're Not Making Content Like This, You're Falling Behind

Here's the honest truth: the dealers winning high-ticket projects in 2026 are the ones producing their own content. Not stock brand photography. Not lifestyle images from the manufacturer's website. Their own projects, their own installations, their own voice.

This video was filmed inside a homeowner's home — a real Greenwood project, in real lighting, with a real designer's eye. That's the kind of content homeowners are searching for before they ever walk through your door. A few reasons to start now:

  • Homeowners research visually first. Instagram, Pinterest, YouTube Shorts, and TikTok are now the first step in the kitchen buying journey. If you're not there, you don't exist.
  • Short-form video is the highest-trust medium. Seeing a product on camera — in a real space — converts faster than any rendering or 2D spec sheet.
  • It compounds. Every piece of content you publish becomes an evergreen asset that keeps driving inbound interest long after you hit "post."
  • It builds designer authority. Clients want to work with experts. Content makes you the expert in your market.

How Pinnacle Sales Can Help

This video was a collaboration between Pinnacle Sales and Greenwood Cabinet & Stone — we helped script, shoot, and produce it on location in the homeowner's kitchen. If you're a Pinnacle Sales dealer and you want help producing content that showcases your work, reach out. We'll help you plan shoots, tell product stories, and build a library of content you can use across social, email, and your site.

Bottom line: grain matched white oak veneer in Metro Straw is one of the strongest "warm modern" looks in the Eclipse lineup right now. Show it off. Film it. Post it. Your next big project is probably scrolling right now.