What American Depths Means for Pronorm
Dealer spec. Planned for American rooms and appliances. Factory stays in millimeters.
Most German kitchens were planned for European rooms and European appliances. That is the objection your designer already knows. Pronorm’s American depths program is the answer you give on the floor — without converting the factory to inches.
The spec, not the slogan
Planned for American rooms and appliances. Factory stays in millimeters. Base and tall cabinets are manufactured for US kitchen architecture and US appliance footprints. Countertop overhangs, dishwashers, ranges, undercounter refrigeration, and panel-ready tall appliances are the planning problem this solves. You still order a German fitted kitchen.
How you draw it
Pinnacle designs Pronorm in Winner. American-depth base and tall cabinets are catalog, not a one-off factory exception. Hardware, door styles, and the rest of the Pronorm platform stay the same. If you are quoting a Sub-Zero column next to a pantry run, this is the conversation — not a filler story after the appliance lands proud of the box.
How you sell it
Do not lead with a millimeter lecture. Lead with fit: the room, the appliance package, the run. Typical Pronorm installations run $40,000–$150,000+. That is a fitted-kitchen ticket, not a stock-box ticket. Protected territories are nationwide; see WW Wood West vs Pronorm nationwide.
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Dealer FAQs
What is American depths on Pronorm?
Planned for American rooms and appliances. Factory stays in millimeters.
Does the factory switch to inches?
No. Pronorm engineers and manufactures in millimeters. American depths is a planning program for US rooms and appliances — not a unit change.
Why does a dealer care?
US dishwashers, ranges, undercounter refrigeration, and panel-ready tall appliances sit in American rooms. American-depth base and tall cabinets are built so those runs land without after-the-fact fillers. You still draw the job in Winner.
Is this a custom one-off?
No. American base and tall depths are in the standard Pronorm catalog for US dealers — same hardware, door styles, and Winner package.
What does a typical Pronorm install cost?
Typical Pronorm installations run $40,000–$150,000+. Quote the job; do not sell a stock box price.
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